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Video: CEO Chen explains why BlackBerry is raising the ancient Bold 9900 from the dead

01
Apr
2014

We don’t normally see smartphone vendors bring back three-year-old devices just to appease their user base, but then again BlackBerry is anything but normal. In an interview with CBCNews, Chen explained that one reason his company decided to renew manufacturing of the BlackBerry Bold 9900 was because keyboard-loving BlackBerry users rejected many of the changes that BlackBerry made to its keyboard setup with the BlackBerry Q10, particularly its decision to remove the trackpad and command keys from the phone to make room for a larger display.  “The customers, by and large, said two things to me,” Chen explained. “No. 1 [was] ‘I use this device as my serious productive tool and… you changed the interface on me, I’m not as productive’…

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