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(VIDEO) Google Rallies Fight Against Bots In Ad Fraud ‘Arms Race’

13
Jun
2014

Recent revelations that many online ad impressions – perhaps 40% – are prompted by internet bots defrauding ad buyers has spooked the industry. Now Google  wants to go to war with the bots. “The surge of non-human traffic … is really taking the entire industry by storm,” Americas media platform sales head Jay VanDerzee tells Beet.TV. “This, too, shall pass. We’re not going to let some bad actors bring us down. We have to fight back. This is a significant problem, it is very real, it is an organized attack on our industry. It is an arms race. We have to get organized. “We’ve

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