The Latest in IT Security

There’s little doubt that most wearable technology currently focuses more on function than form — but that will have to change if the category has a hope of going truly mainstream. That’s the mindset of a San Francisco-based startup called Cuff, which has just announced a new line of wearables (available to pre-order now) with a goal of making technology you’ll actually want to wear and show off. Cuff’s accessories are also different than the current wearables marketplace in another way — rather than focusing on fitness tracking or smartphone notifications, Cuff is positioning its product as a personal security system that lets you quickly reach a pre-designated circle of trusted contacts. Imagine a mom puts [a CuffLinc] on her teenage daughter and also puts it on her aging mother, explains Cuff founder Deepa Sood, a former VP of product at Restoration Hardware.