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Why BlackBerry doesn’t care if you think its new smartphone looks hideous

08
Jul
2014

The new BlackBerry Passport phone is not going to win any awards for beautiful design. But then again, it’s not supposed to — it was designed specifically to appeal to BlackBerry diehards who want a phone primarily for productivity purposes and who don’t care what it looks like. In a new blog post explaining the Passport’s design, BlackBerry says that the device has been “designed from the ground up for the working professional in mind” and lists several different types of professionals who will want a device that combines a large display with a physical QWERTY keyboard to help them get more work done. BlackBerry also touches on its decision to give the Passport a square display instead of the

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