As we’ve observed before, cable companies are not popular in the United States. Various surveys have shown that cable companies have even lower customer satisfaction ratings than airlines or that pay TV companies account for six of the seven worst-rated companies in the U.S. And now Light Reading has conducted a poll of its readers that shows what lots of other polls have shown in recent years: People still really don’t like their cable providers. When Light Reading asked its readers what the cable industry’s biggest challenge will be in the near future, around 34% cited cable companies’ poor reputations, by far the most popular response in the survey. 23% of readers said that cable companies would be challenged most by