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App install fraud a $300 million business – analysis

30
Aug
2017
App install fraud a $300 million business – analysis

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Advertising on the web has taken many forms over the years, with one recent type of ad proving extremely profitable for ad networks and publishers, as well as fraudsters: app install advertising.

App install advertising offers developers and publishers an efficient, albeit costly, way to promote their software, paying for actual installs rather than impressions or clicks. Most services further promise complete freedom over campaign management and optimization, rates, etc.

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