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Facebook now tracking and showing ads to people who don’t use Facebook

30
May
2016

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Accusations that Facebook tracks non-users as they browse around the web have dogged it for years.Well, now we can stop calling them accusations thanks to an announcement on 26 May 2016 from the Social Network itself.

Audience Network is Facebook’s ad network for mobile apps. It uses the same data and targeting that powers ads inside Facebook to deliver ads “beyond Facebook and into mobile apps.”

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