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Digital Identity Friction: How the Move to Passwordless Can Help and Hurt Your Omnichannel Experience

17
May
2022
Digital Identity Friction: How the Move to Passwordless Can Help and Hurt Your Omnichannel Experience

image credit: pixabay

Customer loyalty has always started with a positive experience as evidenced by the old saying, “the customer is always right.” Increasingly, customers want digital omnichannel experiences and companies are providing them. According to Omnisend[1] marketing campaigns using three or more channels increased order rates by 494% over those using a single channel. With a thoughtful, well-planned passwordless deployment, organizations can build security and privacy into streamlined customer experiences.

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