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Amazon is launching its own literary journal, as the companys publishing arm continues to expand into just about every major market out there. Amazon is initially offering a yearly subscription for $9.99, and though itll later be raised up to $19.99, at either price Amazon will be significantly undercutting the cost of most highly regarded literary journals, which largely dont have the resources Amazon does to allow them to operate at such a low cost. But while price is a war that Amazon can easily fight and win, quality will be its biggest battle. Because literary journals are publishing different authors every issue, theyre generally regarded by the quality of work that theyre able to bring in — with quality work bringing about further quality work down the road.