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Apple is losing tablet market share – here’s why it might not matter

31
Oct
2013

Android tablets have led the iPad in market share for a while now and Windows-based tablets will likely take off at some point as well. Does this make Apple worried? That’s doubtful — the company has shown again and again that it cares much less about maintaining market share than it does about maintaining high margins for its tablets. To back that point up, IHS has put out some research this week showing that while most tablet vendors are trying to compete with each other aggressively on low prices, Apple is sitting back and selling its tablets at high prices and getting high margins in return. “Interestingly, in an environment where competitors on both the Android and Windows sides of

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