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Facebook may start tracking your cursor as you browse the site


For some time Facebook has studied your Likes, comments, and clicks to help create better ads and new products, but soon, the company might also track the location of your cursor on screen. Facebook analytics chief Ken Rudin told The Wall Street Journal about several new measures the company is testing meant to help improve its user-tracking, like seeing how long you hover your cursor over an ad (and if you click it), and evaluating if certain elements on screen are within view or are off the page. New data gathered using these methods could help Facebook create more engaging News Feed layouts and ads. The Journal notes that this kind of tracking is hardly uncommon, but until now, Facebook hadnt gone this deep in its behavioral data measurement.

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