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In political messaging wars, White House deploys a Twitter army

04
Nov
2013

By Roberta Rampton WASHINGTON (Reuters) – Besieged by unflattering stories about the launch of President Barack Obamas healthcare program, the White House saw a news report that it wanted to swiftly knock down. It was from NBC, which said that Obama had overpromised when he said Americans who liked their insurance could keep it, and that the president knew that many people would see their coverage change. White House officials quickly began firing off a barrage of tweets on Twitter, which has become one of the administrations most potent and relied-upon weapons in trying to shape public opinion and media reports. NBC scoop cites normal turnover in the indiv insurance market, Earnest tweeted to his 9,500 followers on Twitter.

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