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iPhone 6 Mania: Why Do Shoppers Still Wait in Line?

20
Sep
2014

Trang Le sat outside a shuttered-up Apple Store Thursday night, wrapped in a jacket as the marine layer rolled in from the San Francisco Bay and temperatures dipped below 60 degrees. All the other shops in Emeryvilles Bay Street retail district were locked up tight, and it would be another 10 hours before the Apple Store Le and her husband were camped out in front of opened its doors to sell the iPhone 6 and 6 Plus. If Le is crazy, then so are thousands of other iPhone devotees who queued up in front of Apple Stores across the country as the companys iPhone 6 and 6 Plus went on sale Friday.

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