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Why does Tim Cook keep talking about new Apple products?

29
Oct
2013

Yesterdays Apple results were fairly unsurprising, as the company beat Wall Streets Q4 estimates with a $7.5B profit on strong iPhones sales, flat iPad performance, and a steadily declining number of Macs. But on the call with analysts afterwards, Tim Cook continued what has become his most surprising new tradition as Apples CEO: he explicitly discussed Apples interest in new product categories.

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