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Xbox One, the destroyer: Microsoft’s weird marketing blitz is novelty sized

30
Oct
2013

First, a giant Windows Phone consumed Paul Miller with its gaping live tile maw. Then, Microsoft erected a giant Surface tablet to conquer all of London. And today, to celebrate the upcoming Xbox One launch, Microsoft has revealed its latest product prop: a ridiculously large Xbox One in Vancouver. Straight reports that the console is 40 feet long and 20 feet wide, and that the prop will unlock if enough people pledge their gamertags — hinting that the next-generation monument could be preparing for some sort of human sacrifice.

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