Not content with its innovative victim-pressuring tactics, the DarkSide ransomware gang has forged ahead with DarkSide Leaks, a professional-looking website that could well be that of an online service provider, and is using traditional marketing techniques. What follows are the five most illustrative examples of one gang’s transformation from an underground criminal group to an enterprise.
1. Media contacts
Legitimate companies always provide some sort of press center or media zone. The DarkSide cybercriminals have followed suit, publishing news about upcoming leaks and letting journalists ask questions in their press center.