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Although consumers remain concerned about sharing personal data with companies, the results of a Privitar survey highlight an opportunity for businesses to take a leadership role and build brand loyalty by protecting their customers.
The report found that more than three-quarters of respondents are concerned or very concerned about protecting their personal data, with 42 percent of consumers saying they wouldn’t share sensitive data (e.g. name, address, email address, phone number, location information, health information, banking information, social security number) with a business for any reason.
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