Californians regularly opt-out of companies selling their personal information, with “Do-not-sell” being the most common CCPA right exercised, happening nearly 50% of the time over access and deletion requests, DataGrail’s Mid-Year CCPA Trends Report shows.
Consumer rights under CCPA
The California Consumer Privacy Act gives California residents the right to:
- Know what personal data businesses have about them
- Know what businesses do with that information (to whom they sell it or disclose it)
- Access their personal data
- Refuse the sale of their personal data
- Request that a business deletes their personal data