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Google Faces UK Scrutiny Over New Advertising Data Revamp

24
Nov
2020
Google Faces UK Scrutiny Over New Advertising Data Revamp

image credit: pxhere

Marketers for an Open Web, a coalition of technology and publishing companies, said Monday that it’s urging the U.K. competition watchdog to step in and force Google to delay the rollout of its “privacy sandbox” scheduled for early next year.

The new technology would remove so-called third party cookies that allow users to be tracked across the internet by storing information on their devices, replaced by tools owned by Google. That means login, advertising and other features would be taken off the open web and placed under Google’s control, the group said.

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