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The Vienna-based group NOYB – short for “none of your business” – said Monday that it has asked data protection authorities in Germany and Spain to examine the legality of Apple’s tracking codes.
The codes, known as IDFA or Identifier for Advertisers, are similar to the cookies that websites use to store information on user behavior.
NOYB says the iOS operating system creates unique codes for each iPhone that allow Apple and other third parties to “identify users across applications and even connect online and mobile behaviour.”
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