In my rather long career in product development, I have asked myself many times what would have made my products successful in the market. I reached the conclusion that the features and extensibility of the product itself are not enough, especially in the modern world that is highly connected and globally social.
This is particularly true for a security platform supporting customers in their daily fight against cyber-crime. What it is needed is a broader set of elements, within which the product is an important part — but not the only part.
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