Black Friday and the holiday shopping season are on the horizon, and the spammers are already at work. Customers receive an email “advertising” a special limited offer, encouraging them to click links leading to websites pretending to be well-known retail chains or e-commerce brands.
The tactic isn’t exactly earth-shattering. We’ve seen this type of scam during past holiday shopping seasons. What makes it different this year is COVID-19. The majority of people will be doing most of their holiday shopping online this year. Many of those folks are still working from home, effectively doing everything online. Folks are more distracted than usual, and therefore more vulnerable. They need help, and they need it from the retail chains and commerce brands themselves.