Web scraping, or data scraping, is the process of extracting and collecting data from websites. Today, data harvesting is mostly automated, relying on specific tools. On a much smaller scale, regular internet users often participate in data scraping. This manual process requires users to copy-paste the information into a locally stored document or file.
Businesses mainly use the automatic extraction of web data. It’s an efficient way to gather millions and even billions of data points for business intelligence, market research, generation of sales leads and price comparison.