The festive holiday shopping season, which covers Thanksgiving, Black Friday and Cyber Monday in late November as well as Christmas in December, now accounts for a significant share of annual sales for retailers, particularly in the U.S., Europe and APAC.
Those selling clothing, jewellery, consumer electronics, sports, hobbies and books can make around a quarter of their sales during the holiday period. In 2017, holiday sales in the U.S. alone are expected to be up by 3.6 to 4.0 per cent on the same time in 2016.
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