Most phishing sites are quickly detected and access to them is blocked, but no matter how fast the “takedown” happens, the number of victims is still large enough to make the phishers’ effort worthwhile.
That’s because the required effort is often minimal: access to compromised sites can be relatively cheaply bought (or phished), access to email accounts used to send out phishing mail is easy (new or compromised through phishing), and phishing kits are pretty easy to create and, generally, shared or sold at a bargain.
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