Illicit commercial activity online has manifested into all things mobile. With revenue in the billions from mobile marketing, criminals are doing their best to harness the technology for their own monetary gain. Monetisable triggers that come from pay for performance activity on mobile such as clicks, downloads, registrations, video ads, referrals, games and surveys are driving substantial funds for scams and spam.
Initiating clever tricks with low detection rates, criminals subvert mobile network operators’ control to leave both consumers and corporations in the firing line for exploitation.
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