According to HP Enterprise’s Business of Hacking report, ad fraud is the easiest and most lucrative form of cybercrime, above activities such as credit card fraud, payment fraud and bank fraud. Luke Taylor, COO and Founder of TrafficGuard, explains why businesses should do what they can to detect and prevent it.
What is ad fraud?
Invalid traffic, which encompasses advertising fraud, is any advertising engagement that is not the result of genuine interest in the advertised offering. This could be fake clicks generated by malware, competitors clicking ads in order to drain your ad spend, or users clicking ads by accident. Ad fraud is a subset of invalid traffic, characterized by its malicious intentions, and has been around for as long as digital advertising.