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Phishing is the act of placing a piece of bait in front of an unsuspecting computer user and hoping that they will bite – it’s been the bane of antivirus companies for a long time now.
Like someone fishing uses bait on a hook to try to land a salmon, a malicious actor will use virtual bait in the form of an email (usually) with a link to entice the user to click on that link. Unfortunately, once the unsuspecting victim gets “hooked,” their device is most likely infected with malware – and a whole world of pain and expense.