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The Rise of the Selfie Authentication as a New Security Factor

28
Jul
2016

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The idea is a good one: Use the cellphone camera to take a selfie and employ it as another login authentication credential.

Both MasterCard and LogMeOnce have introduced a type of selfie authentication. The MasterCard process is very straightforward: If someone is buying a product from a participating merchant, the customer will get a push notification to the mobile device, which opens the selfie authentication app.

Users are then asked to blink (to show that they are living people and not just holding up a photo) and snap a picture.

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