One of the big lessons that we’ve learned in the last ten years is that even little pieces of once disparate data, gathered in a single location, can yield startling truths.
With #facebook, that lesson crystallized with the introduction of its Graph Search feature in 2013, when the online world realized – to its horror – that the feature could be used to uncover embarrassing details that were hiding in plain sight, or exploit their social graph for laughs (“Mothers of Jews who like Bacon” was an oft-cited Facebook Graph search).
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