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Consumers don’t mind handing out their data for better user experience

23
Feb
2022
Consumers don’t mind handing out their data for better user experience

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In a global consumer survey, Axway finds that almost 60% of people believe it’s worth allowing companies to access their personal data if it means a better user experience.

The survey also shows regional – and perhaps cultural – differences in consumers’ embrace of data openness: 75% of Brazilians and 59% of U.S. Americans said it is worth giving companies access to their personal data if it means a better user experience, whereas the British are actually quite split – only 50% agreeing it’s worth giving access to their data – and Germans are slightly opposed to the notion, with only 48% agreeing.

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