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The Federal Trade Commission in an amended lawsuit complaint unsealed Friday detailed how Idaho-based data broker Kochava allegedly violated federal law by collecting and disclosing to third parties “enormous” amounts of geolocation and other sensitive information about consumers.
The 33-page amended complaint unsealed by an Idaho federal court in the FTC’s ongoing data privacy dispute with Kochava alleges the company “itself concedes” that the precise geolocation data it collects from individuals’ mobile devices is not anonymous, “but rather can be, and is, used to track and identify individual consumers.”
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