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Payday Loans Company First Financial Fined by UK ICO for SMS Spam

18
Dec
2013

Britains Information Commissioners Office (ICO) has fined payday loans company First Financial for sending out millions of spam messages via SMS. The financial firm will have to pay 175,000 ($284,000 / 206,000).

In the UK, marketers must obtain consent from the people theyre s…

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