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Until very recently, cybersecurity has benefitted from year-on-year budget growth. These regular increases have enabled the security team to make investments that ensure protection against attacks and adherence to regulatory compliance.
For some verticals, this is seen as a cost of doing digital business. Meanwhile, for others – retail and finance, for example – the ability to demonstrate how seriously data protection and governance are viewed is a competitive advantage, in turn justifying further investment for business growth.