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Recently, Meta agreed to pay $725 million to settle the privacy suit over the Cambridge Analytica scandal, which became famous over alleged voter profiling and targeting during the 2016 US presidential election. The discussions on privacy and the illegal use of personal data have evolved so much since 2016 that Apple and Google have been moving toward more privacy-centric solutions. Apple’s Safari blocks third-party cookies by default, and Google’s Chrome will follow suit starting in late 2024. Several privacy-focused Internet browsers, such as Mozilla’s Firefox and Brave, block fingerprinting users by default to preserve consumers’ online privacy. However, there’s a (security) cost to too much data privacy, and the online fraud prevention industry has taken the brunt of increased privacy actions.
