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Web Trackers Persist in Healthcare Despite Privacy Risks

Web Trackers Persist in Healthcare Despite Privacy Risks

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While fewer healthcare websites appear to be using online trackers now than a year ago, nearly 1 in 3 firms are still using Meta Pixel and similar technologies despite warnings from regulators and a rise in civil class action litigation alleging privacy violations related to these tools, said Ian Cohen, CEO of Lokker.

Last year nearly 40% of healthcare sector websites examined by data privacy compliance firm Lokker appeared to be using trackers. That has dropped to about 33% of the websites this year, which indicates a 17.5% decline in web tracker usage, he said. The findings, published in a recent Lokker report, are based on research in which the firm analyzed 3,419 U.S. websites across four industries – healthcare, technology, financial services and retail businesses – as well as companies on the S&P 500.

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