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Customer identity and access management (CIAM) is a type of identity technology that allows organizations to manage customer identities, providing security and an enhanced experience. The primary purpose of CIAM is to help organizations deliver a great experience to customers and to protect their user data.
Digital transformation is changing everything about the way companies operate, and this includes the way they engage with customers. For online services providers seeking to capture the attention of consumers—retailers, media platforms, healthcare providers, financial institutions, public service agencies, and many others—it has become critically important to create offerings that surprise and delight customers, earn their trust, and keep them coming back.
