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Posts Tagged ‘Adweek’

JC Penney Drunk Tweets During Super Bowl?!

03
Feb
2014

JC Penney, drunk tweeter? Nah, it turns out the company’s retail Twitter account was just pulling our collective leg—and attracting a little attention—by tweeting silly things, AdWeek reports. But it’s kinda funny to see how the tweets drew the Doritos and Kia social media teams into taking potshots:

Category CA TechnologiesTech Written by Newser 0 Comments

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How ‘Anchorman 2’ could change the way movies are marketed

16
Dec
2013

The unprecedented social media push for Anchorman 2: The Legend Continues could provide a new template for movie marketing, Adweek reports. To promote the film, star Will Ferrell is appearing as Ron Burgundy in truck commercials, Huffington Post op-eds, online games, and a seemingly endless series of viral videos designed to court global audiences. (In […]

Category CA TechnologiesTech Written by The Verge 0 Comments

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