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Posts Tagged ‘alicia keys’

If Alicia Keys and BlackBerry have taught us anything, its that music stars arent always the best equipped to become the creative director of a tech company. In spite of her songwriting prowess, the Girl on Fire singer couldnt do much to reverse the phonemakers eroding fortunes. Well say this for will.i.am, however: This isnt […]

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Turns out even Alicia Keys can’t get people excited about BlackBerry devices. Roughly 11 months after the company created a position specifically for the singer (Global Creative Director), it yesterday announced the two are going their separate ways, Bloomberg reports. Keys was hired as the BlackBerry 10 operating system was…

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Alicia Keys and BlackBerry Ltd will cut ties at the end of January, just one year after the Grammy-winning singer-songwriter was hired as a global creative director for the struggling smartphone maker. The move comes as BlackBerry retreats from the consumer market to focus on businesses, governments and other large organizations. BlackBerry and Alicia Keys […]

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