Following backlash, the ALS Association says its given up on its attempt to trademark both ice bucket challenge, and the ALS Ice Bucket Challenge. In a note on its Facebook page today, the ALS Association said it understood peoples concerns over any one group owning those phrases, adding that it planned to withdraw both applications, which […]

No one couldve predicted what a sensation the Ice Bucket Challenge would become. The ALS Association wants complete control over ice bucket challenge whenever the three words are being used for charitable fundraising purposes. The move is raising some eyebrows, but its not hard to understand where the ALS Association is coming from. Theres definitely […]