When unveiling the Apple Watch during its iPhone 6 event, Apple kept harping on how personal the device is, and also on how it can be customized by users to create unique experiences. Apple will have three distinct Apple Watch versions in stores, coming in two sizes and sporting six different metal finishes, a large variety […]

So now that we know the Apple Watch’s probable (disappointing) battery life, there’s still one more burning question whose answer we need to know: Why does the Apple Watch even exist? Ben Thompson, who has in the past worked on strategy and marketing for both Apple and Microsoft, writes that one key difference between the […]