Apple presents these wearables as pieces of everyday tech to be incorporated into normal workouts. Most of the devices shown in the ad — including the Zepp golf sensor and the Adidas miCoach smart ball — are available already from Apples own store. Apple, which is reportedly starting to move more of its TV advertising efforts in-house, released […]

WWDC is Apples annual gathering of software developers where the latest innovations from the Cupertino company are revealed, usually in grand style, and the newest development tools are handed out. The 2014 edition of Apples perennially overbooked Worldwide Developers Conference will take place at San Franciscos Moscone West convention center between the 2nd and 6th […]