By Malathi Nayak SAN FRANCISCO (Reuters) – King Digital Entertainment Plcs colorful Candy Crush Saga has gone viral on smartphones worldwide, but the company may struggle to replicate that enthusiasm with its upcoming $7.6 billion initial public offering. The flotation this week will be closely watched in the fast-growing $17 billion mobile gaming industry, which […]
NEW YORK (AP) — King Digital, the company behind the wildly mobile game “Candy Crush Saga,” is scheduled to make its debut on the New York Stock Exchange this week.
By Malathi Nayak and Gerry Shih SAN FRANCISCO (Reuters) – King Digital Entertainment Plc struck gold with Candy Crush Saga, the runaway hit that made its way onto hundreds of millions of smartphones and spawned a $1.5 billion franchise. Now, the rest of the smartphone game industry is waiting to see if King can pull […]
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