By Ronald Grover and Malathi Nayak LOS ANGELES/SAN FRANCISCO (Reuters) – Activision Blizzard Inc intends to spend $500 million developing and promoting Destiny, potentially breaking industry records as it seeks to build the sci-fi role-playing videogame into its next multibillion-dollar franchise. CEO Bobby Kotick revealed the number, which dwarfs Hollywood spending on some of its […]
Activision Blizzard CEO Bobby Kotick expects Destiny, the new game from Halo-creators Bungie, to become the best-selling new video game IP in history. Speaking during Activisions fourth quarter earnings call yesterday, Kotick said the first-person shooter, due out on Xbox and PlayStation consoles on September 9th, has the potential to be [Activisions] next billion-dollar franchise. Activision […]
By Malathi Nayak SAN FRANCISCO (Reuters) – Activision Blizzard Inc reported better-than-expected fourth-quarter income on strong sales of its Call of Duty titles during the holidays, helping drive its stock to a five-year high despite a middling first-quarter outlook. The largest U.S. videogame publisher believes its coming action game Destiny will become the companys next […]
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