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Posts Tagged ‘Google Inc Chief Business Officer Nikesh Arora’

When you hear the word wearable, theres a good chance you think of a wristband, probably one that tracks your activity. Ever since Nike launched the FuelBand, your lower arm has become the main focus for fitness tech. Already the rot is setting in, though.

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Just a week after a report emerged that Nike could be ending its Fuelband division, CEO Mike Parker confirmed that the company would be focusing more on software rather than just hardware. In an interview with CNBC, Parker said, We are focusing more on the software side of the experience […] Itll be integrated into […]

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Nike has decided against making wearable hardware, CNET reports, as the popular sportswear company has fired the majority of FuelBand employees. Instead, Nike will focus on software in the future, with the rumored slimmer FuelBand having been canceled. “As a fast-paced, global business we continually align resources with business priorities,” Nike spokesman Brian Strong told […]

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