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Posts Tagged ‘Got Milk’

Milk Inc. is sad to retire our classic Got Milk? campaign, but we are ecstatic about our new Milk Life slogan. However, that was not our original plan. Our first batch of catchphrases included Milk, grab life by the teat, Milk, the udder drink, Milk, its nipple juice, and Milk, cookies not included.

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The US milk industry is dropping its iconic Got Milk? tagline, as part of a rebranding effort to promote milks health benefits. Got Milk has very high awareness, said Sal Taibi, president at Lowe Cambell Ewald, New York, the agency working with the national Milk Processor Education Program (MilkPEP). In some ways, the shift marks […]

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