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Apple mercilessly mocked by IKEA

04

Sep

2014

To launch its BookBook, aka its catalog, IKEA uses the methods of an Apple product launch. Plus humor.

Category CA Technologies Tech Written by Yahoo 0 Comments

Ikea’s catalog now uses 75 percent computer generated imagery

30

Aug

2014

Browsing through an Ikea catalog is basically a modern adults version of playing make-believe, letting you imagine just how gorgeous your apartment will never be. The surprising fact was noted by the The Computer Graphics Society, which spoke at length with Ikea about why its eschewing photography for digital renders. Basically, it gives Ikeas designers a lot […]

Category CA Technologies Tech Written by The Verge 0 Comments

Airbnb is giving Australians an Ikea showroom slumber party

21

Aug

2014

The problem with shopping at Ikea is youre constantly shuffled along through manufactured rooms, never getting real quality time with the Nordli or Brimnes youre considering. For the savvy shopper in Australia, there is an alternative: spend a night in the showroom courtesy of Ikea and Airbnb. You even get an Ikea breakfast and the sheets you […]

Category CA Technologies Tech Written by The Verge 0 Comments

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Apple mercilessly mocked by IKEA

Ikea’s catalog now uses 75 percent computer generated imagery

Airbnb is giving Australians an Ikea showroom slumber party

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