Whether you’re a brick and mortar retailer like Target, an e-commerce business like eBay, or independent software vendor like Adobe, nothing can damage a brand quite like a data breach. The fallout can include reputational damage, a decline in sales, diminished company valuation, and executive firings. Now for the good news.

Whether you’re a brick and mortar retailer like Target, an e-commerce business like eBay, or independent software vendor like Adobe, nothing can damage a brand quite like a data breach. The fallout can include reputational damage, a decline in sales, diminished company valuation, and executive firings. Now for the good news.