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Posts Tagged ‘John Legeres UnCarrier’

Welcome to the American wireless industry, Marcelo Claure — hope you don’t mind being ridiculed nonstop by one of your top rivals. Hours after Claure was officially announced as Sprint’s new CEO, T-Mobile CEO John Legere decided to greet him using the same tactics that he’s used to become close friends with Verizon CEO Lowell McAdam […]

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T-Mobiles reinvention has been underway for a few years now, driven by the larger-than-life CEO John Legere and his Uncarrier program. While the company had succeeded in stealing customers from its rivals, namely Sprint, it seemed that strategy was also driving it to heavy losses. That changed this morning, when the company reported its second […]

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