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Posts Tagged ‘Lisa Richwine’

Disney brings the Force with ‘Star Wars’ game, TV show push

21
Aug
2014

By Ronald Grover and Lisa Richwine LOS ANGELES (Reuters) – Walt Disney Co is ramping up its first major push to promote the Star Wars franchise it purchased from George Lucas in 2012, blitzing consumers this year with a mobile game, animated TV show and an expanded line of toys and clothes. The anticipated rush […]

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AOL, Microsoft lure advertisers with TV-style shows

24
Apr
2014

By Jennifer Saba and Lisa Richwine NEW YORK/LOS ANGELES (Reuters) – Technology powerhouses like Microsoft Corp and AOL Inc are flexing their muscles as storytellers, parading TV network-style shows before advertisers at an annual digital content showcase in New York next week. With an eye on the big bucks such shows can command, Microsoft will […]

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Backlash hits AOL CEO who linked pension cuts to ‘distressed babies’

08
Feb
2014

By Jennifer Saba and Lisa Richwine NEW YORK/LOS ANGELES (Reuters) – AOL Inc Chief Executive Tim Armstrong tried to tamp down a backlash after he linked a cut to pension benefits with rising insurance costs due to two employees distressed babies, insisting that the Internet provider was focused on families. Armstrongs comments on Thursday during […]

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